How Dealerships Can Leverage Bulk SMS for Contactless-service
Buying a vehicle is a serious investment – much like buying a piece of real estate. It is far from an emotional choice, and it involves a thorough look into the available offers, the right dealerships, and the quality of the car.
After a purchase has been made from your dealership, the customer is likely to reach out to you again. And as is the case with many dealerships, you might also offer seasonal discounts, trade-ins, lending, vehicle financing, among other services.
You can achieve this better through bulk SMS services. Text messaging can help you increase visitors, better your customer experience, and build a good reputation for your business.
The promotion of your dealership is not complete without digital technologies and the use of mobile phones. Text messaging is a new reality. Of course, it is all about balancing resources to optimize operations and growing your profit margins – and the dealership industry is no exception.
The unparalleled advantage that text messages offer is almost priceless. It is fast, convenient, and has high open rates. Used correctly, text message marketing enhances operational efficiency, streamlines processes, and generates good business.
This is especially important when you are encouraging footfall. You want to win back your lost customers and get new ones to reinvigorate service bookings, car sales, conclude lease agreements, and showcase your new stock.
There is immense opportunity for SMS to help you achieve these goals. You can quickly eliminate complexities that don’t work well for the customer and implement methods that better their experience.
Here is how you can better your dealership through bulk SMS services:
Simplifying contact tracing
Customers can easily use SMS keywords and text a short number to register their details. Depending on your bulk SMS provider, some keywords are paired with matching QR codes that customers can scan to access your inventory or your dealership space.
The customer’s number is then saved on your account if you need it for contact tracing at a later date.
Promote new inventory and dealership offers
When it is the season for new car registrations, and you have new offers on new or old models or discounts on specific vehicles you need to dispose of, there is no better way to reach out to the customer than through SMS.
In your message, you can attach links to brochures or videos to show the prospective customer what it is you are offering.
Build your bulk SMS database
After a customer has registered their details for contact tracing, you can ask them if they would like to opt-in to your other subscriptions to hear and learn more about your business and new offers in the future.
Using an SMS keyword, you can use the contact tracing details to start building a list of contacts interested to know more about your dealership.
There are many opportunities in SMS for the automotive industry to do what they do best. Whether for campaigns such as customer feedback surveys, sending service reminders and alerts, service reminders, giving out tips and advice, or sending important documents, bulk SMS services come in handy.
If you are thinking of getting the best out of SMS, Celcom Africacan help. Sign up for a free account to get started. Their bulk SMS gateway is a comprehensive solution that can be seamlessly integrated into your business, delivering a complete bulk SMS messaging solution helping you outshine industry competition.
