How important is internal link building for a website’s success?

We have all heard the digital fanatics enchanting how important are backlinks for a website. And indeed, backlinks work like the backbone when it comes to a website and its success. But what about internal linking? After all, it is free and easy. So, does it make any difference to the SERP ranking? We spoke to DWL about it. Click here to know more about Digital White Labels Services and to see Link Building packages from DigitalWhiteLabels if you are in need. It said that internal linking is as vital as external linking, if not more.

Internal linking is like a neural connection in an individual brain; external linking is like a social network of different brains.

The importance of internal link building for a website!

The more potent a thing is for the general crowd, the higher its ability to get exploited too. We often tend to overdo things that we do not have to spend money on. For example, we devour over bowls loaded with ice-creams in a free-for-all party. But, is this wise? Or we tend to stuff the content on the websites with targeted keywords. Is this wise? Furthermore, when it comes down to internal link building, we overdo it again.

Before we delve into the deeper dorms of internal link building, we must discuss internal link building a bit.

What is internal link building and why is it there?

Unlike external links, internal links are the hyperlinks that we place in a web page that leads the reader to another webpage within the same website. These links help a visitor learn more about the hyperlinked keywords. For example, if you are reading about link building and there is a paragraph about its importance for a website. Now, suppose while reading that paragraph you come to a term that says ‘broken links’ and has been hyperlinked. This hyperlinked term could take you to an external website or an internal website. Why? To teach you more about broken links and help you get deep and relevant knowledge around the subject matter.

Internal linking serves two purposes –

• It helps the reader learn more about the given subject.
• It helps search engines create an internal network of related content. This helps search engine understand the website in a better way.

When search engines learn about a website with depth, they become able to better suggest the content to the right users. DWL said that people come to seek link building packages from DigitalWhiteLabels in an attempt to get higher SERP rankings. But not all the seekers get to rank on the SERP. The reason behind this being not excelling at other areas.

So, as now you know about what internal link building is, it is time to understand its importance for the website and the internet users at large.

The importance of internal link building for a website!

The Internet is like a collective conscience of this human world. It is a reflection of what we are from the inside. Just as we go through different stages in life, this internet does too. There was a time when the internet was an infant and people saw space for exploitation in it. This greed was a reflection of what remains inside us. Consequently, the internet back then was a cesspool of shabby content. But then we humans have the ability to foresee things and so we did. We saw what we did wrong and thus amended things. There were major updates from Google to bring things to a better state. Consequently, the content on the internet improved.

This collective conscience known as the internet works towards bringing clarity now. This clarity can come only when there is order. This order is what link building brings, added Digital White Labels. Just like our neurons are connected to each other, the content over the internet is linked to each other. Just like a bad neural connection leads to neurological disorders, a bad link building leads to a poor internet experience.

Internal link building is an effort to create a network of related things within a website. It helps search engines create an image of a website. The better the link building, the better the image, and the higher its chances to rise on SERP. DWL said that it has seen many clients that had terrible internal link building. Click here to know more about Digital White Labels Services. It said that these clients were doing too-much internal linking and at all the wrong areas.

So, how do we excel at internal link building?

How to do internal link building the right way?

Just like there are right ways of external link building (backlinks), there are right ways of doing internal link building. Can you imagine speaking to your loved one about why you love her so much and then bringing the word “rose” in-between and then start telling her all the facts and science about roses? It is terrible. She’ll leave you. Similarly, you should avoid doing these things in your website. Just because you have a web page related to rose, does not mean you will place a link to it in every other page.

Here is how you should be doing internal link building to rank higher on SERP.

• Make sure that the anchor text (the text that has been hyperlinked) is relevant to the title.
• Furthermore, make sure that the content that is around your anchor text is relevant to your anchor text.
• The internal link placed must be relevant for the user at that point in time. It must be a genuine attempt to let the reader learn more about the subject area.
• Consider internal link building like creating an internal network of relevant things. How would you link the pages on your website if we ask you? Think about it and then do it.
• Know the main theme of your website. This should be the motif of your business and must have the highest number of internal links.
• The motif keyword then must be followed by other relevant keywords. Think of it like a tree and its branches.
• Know that internal links, too, pass link juice to each other. If you do not want a page to pass on the link juice, use the nofollow tag.

These are some of the things you must take care of while doing internal link building. The idea is to create an order that has value for internet users. Apart from it, you must focus on external link building, quality content, web design, and a few other things. Click here to know more about Digital White Labels Services and how it can help you have your website rank on SERP. Link Building packages from DigitalWhiteLabels have helped businesses grow immensely and earn a revenue growth of 300-400%. Consult them for free.