Since its inception, Whatsapp has been a vital tool for businesses to reach out to and market themselves to their customers. It comes with strict regulations that they must adhere to, or they could face legal consequences.

Your primary responsibility as a marketer or business owner is ensuring Whatsapp compliance. The problem is that Whatsapp compliance policies are ambiguous and vary across the globe. You might be caught violating one without knowing.

This article will provide a step-by-step guide for navigating Whatsapp’s complex compliance landscape. However, these are not intended to be prescriptive.

Define and enforce Whatsapp Chat Terms and Conditions

It is essential to be familiar with the terms and conditions of the Whatsapp archive and ensure compliance for yourself and your employees. Access the Whatsapp privacy and security help center to read these policies. They are there to protect your business in case of a lawsuit. You can also implement the opt-in framework and your company’s policies regarding Whatsapp for compliance with employees.

Train and educate staff

Before employees and staff can access company-approved channels, this must be done. Your employees should be informed about the rules of professional use of the messaging platform such as WhatsApp archive chat and why they shouldn’t use their accounts to communicate with customers. 

Implement supervision and moderation

The messaging app could expose your audience to potential problems. It is up to you, the business owner, to ensure safety when you and your clients interact with Whatsapp. Communication will not become too harmful by creating community moderation guidelines or establishing supervisory procedures.

Keep Records

All Whatsapp messages and chats are business records that comply with various laws in different countries or states. Backups should be kept of all messages, files and photos. For extra steps, you can also use third-party Whatsapp compliance archiving software. However, it is vital to examine each one before using it carefully.

Are you having trouble with Whatsapp compliance? LeapXpert is the place to start responsible business communication.