Social listening means tracking, reading and analyzing what a specific target market is saying on social media regarding a topic and then taking action based on the data.

A Closer Look and Tools Used

Use social listening to understand what is being said about your brand, services and products. Additionally, you can track mentions and conversations about a competitor.

Social media tools allow you to aggregate rich data from a variety of sources and put it all into one place.

Tracking retweets, shares, and other metrics, such as conversion rate, becomes easy and quick. Discover your target market’s influencers by searching for relevant hashtags and finding posts showing high engagement levels.

Tools can help you see what’s being said about your employees and marketing efforts.

See what people think and feel in real time. Tools also help you track your progress, use data sets to discover influencers who are talking about the competition or your brand, see how big your online presence is and look at historical data in order to analyze keywords. Learn more about your demographics and peoples’ behavioral patterns.

Analyzing text and video content gives you insights into consumer emotions. Scene analysis can be used to understand the context surrounding consumer consumption.

Tools can also include language translations. You can focus on specific places around the world or what’s being said locally.

How to Build Positive Sentiment

After finding an influencer, you can view engagement metrics to see how many loyal followers they have and how engaged they are. Reach out to them and demonstrate your product and its value. Turn them into brand ambassadors by offering sponsorships or free trials.

Viewers feel close to social influencers and trust them. Establish relationships with influencers and then reach out to their friends; you’ll become a part of their community organically. Reach out to brand advocates to turn them into ambassadors, too.

Build campaigns based on your partners and whether you want a global reach or a more local one. Social listening let’s you take your budget into consideration when determining who to advertise to.

Continuous social listening is good strategy; you can constantly learn new insights and improve your business. Monitoring keywords during a crisis is very important, and you can see when sentiments shift due to your efforts.

Social listening also helps you understand your competition and how well you stand up to them. You can also where you excel and others fail.

Social media listening offers opportunitiee to be creative. If product features have been criticized, you can highlight the original comments, show your fixes, then showcase positive feedback you have received.

Topics and keywords you choose will most likely change over time. Important ones to track from the beginning include brand and product names.

If people become unsatisfied with your product or even their experiences in stores, you can utilize data to make changes.

Social listening means identifying what your customers are thinking and why. Uncover trends and incorporate them into your advertising. Personalized campaigns can build a close-knit community for your followers.

Furthermore, reach out and offer help during difficult times. If your brand or product is mentioned indirectly, or a competitor is mentioned in a negative light, you can get involved, speak to consumers and try to offer innovative solutions.

Track media coverage and learn about your competitors’ successes and failures. Gauge how people react and what you could do to win their trust. This leads to lead generation.

NetBase Quid is a platform that processes resources across unstructured and structured data. Services include trend analytics and crisis management.